Noam Krasniansky

The situation

Noam had already done the hard part. He built the product, he had the Shark Tank credential, and he was working on Komposite Blockchain. What he did not have was a body of current, third party coverage doing the explaining for him.

That is a common position for founders in technical categories. The work is genuinely interesting, but blockchain is a space where buyers and partners are cautious by default, and caution is exactly what an empty search result feeds.

The angle we picked

We did not pitch him as a blockchain founder. Every outlet in the country is buried in blockchain pitches. We pitched the thing underneath the technology, which is trust, and the Shark Tank story as the entry point that makes an editor stop scrolling.

That framing did two things. It made him a fit for general business press rather than only crypto trade media, and it gave hosts a conversation that a non technical audience could follow.

What ran

Both are live, both are indexed, and both are his to reuse. The Entrepreneur feature does the credibility work in a search result. The interview does the work a written article cannot, which is letting people hear him think.

What he can do with it

This is the part most agencies skip. A published article that sits untouched is a trophy. Deployed, it is a sales asset.

• The Entrepreneur link in outreach, where a recognizable masthead changes reply rates
• The dated PDF in investor and partner decks
• An As Seen On badge on the company site
• Clips from the interview cut for social, each one carrying a third party asking the questions
• Coverage that gives search engines and AI assistants real sources to describe him from

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